Stage productions and packaging, by Sonia Arienta

Nothing is casual in the world of commercial products, every process has specific rules imposing precise plannings and organization in merchandising. It is essential that goods, in addition to protection assured by wrapping, must be presented in the best possible shape, in order to manage trade challenges and to attract the attention of a prospective buyer. So packaging becomes a medium fit for sales (and profits) increasing, winning competitors, tempting customers driving them to purchase, regardless of theirs real needs.

Actually, in operatic theatre, we can remark manipulations and acts of latent censure achieved by choices concerning the performance “packaging” (direction, set and costume designing), necessary to tame operas with “embarassing” content. This happens in different manners…

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